Privacy policy
PRIVACY POLICY
OVERVIEW
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from sinkswimwear.com or sinkresort.com (collectively referred to as the “Site”).
Both domains are owned and operated by Sink Swimwear Limited (“we”, “us”, or “our”). We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Controller: Sink Swimwear Limited, 4 The Mews, Charlton Place, Manchester, United Kingdom
Contact: info@sinkswimwear.com
PERSONAL INFORMATION WE COLLECT
Device Information
When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some of the cookies that are installed on your device.
As you browse, we collect data on the pages or products you view, the websites or search terms that referred you, and details about how you interact with the Site.
We call this “Device Information.”
We collect Device Information using:
-
Cookies – small data files placed on your device. You can manage or disable cookies at www.allaboutcookies.org.
-
Log Files – track activity on the Site and collect technical details like IP address, browser type, and referring/exit pages.
-
Web Beacons, Tags, and Pixels – electronic files that record information about how you browse the Site.
Order Information
When you make or attempt to make a purchase, we collect certain details from you, including your name, billing address, shipping address, payment details (processed securely via Shopify or your selected payment provider), email address, and phone number.
We call this “Order Information.”
When we refer to “Personal Information” in this Policy, we mean both Device Information and Order Information, as well as any details you voluntarily provide (for example, customer service communications, account registration, or product reviews).
HOW WE USE YOUR PERSONAL INFORMATION
We use your information to:
-
Process and fulfil orders, including payment and shipping
-
Communicate with you about your purchases or enquiries
-
Prevent fraud or misuse
-
Improve and optimise our websites, marketing, and user experience
-
Send you updates, promotions, and offers (with consent where required, or under the “soft opt-in” rule for similar products)
Legal bases under UK GDPR:
-
Performance of a contract – to process your purchase
-
Legitimate interests – to improve our Site, prevent fraud, manage operations, and share information internally
-
Consent – for marketing and cookies
-
Legal obligation – where required by law (e.g., tax, fraud prevention, or record keeping)
SHARING YOUR PERSONAL INFORMATION
Service Providers
We share your data with trusted third parties that help us operate our store and services, such as:
-
Shopify – our e-commerce platform
View Shopify’s Privacy Policy -
Google Analytics – to understand visitor activity
View Google’s Privacy Policy
Opt out of Google Analytics
We may also share data to comply with legal obligations, respond to lawful requests, or protect our rights.
Intra-Group Sharing (Our Umbrella of Brands)
We may share your personal information with other brands, entities, or websites operated by Sink Swimwear Limited, including sinkswimwear.com and sinkresort.com, for purposes such as:
-
Centralised customer support and order management
-
Analytics, business performance, and reporting
-
Fraud prevention and security monitoring
-
Marketing and cross-promotional activities (only where permitted by law)
Each brand or website within our group operates under strict internal data sharing agreements to ensure your information is handled securely and in compliance with UK data protection law.
Legal basis:
-
Legitimate interests – for efficient group operations, analytics, and customer support
-
Consent or soft opt-in – for electronic marketing or cross-brand promotions
You will only receive marketing communications from another Sink Swimwear brand if:
-
You have given clear consent; or
-
You are an existing customer and the message relates to similar products or services, with a clear and easy opt-out option.
You can opt out of cross-brand marketing at any time by emailing info@sinkswimwear.com or using the unsubscribe link in our messages.
International Data Transfers
Your data may be transferred outside the UK (for example, to Shopify’s servers in Canada and the United States). Where that happens, we use legally approved safeguards such as Standard Contractual Clauses and the UK International Data Transfer Addendum to protect your information.
BEHAVIOURAL ADVERTISING
We use your personal information and cookie data to deliver relevant ads on platforms like Facebook, Instagram, and Google.
You can opt out of targeted advertising via:
DO NOT TRACK
Please note that our Site does not alter its data collection practices when it receives a “Do Not Track” signal. You can manage cookies and tracking via our cookie banner or settings.
YOUR RIGHTS (UK & EU CUSTOMERS)
Under UK GDPR, you have the right to:
-
Access, correct, or delete your personal data
-
Withdraw consent at any time
-
Object to or restrict certain processing activities
-
Request data portability
-
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
To exercise any of these rights, contact us at info@sinkswimwear.com.
You can unsubscribe from marketing at any time by clicking “unsubscribe” in our emails or replying “STOP” to SMS messages.
SMS/TEXT MARKETING (IF APPLICABLE)
By entering your phone number at checkout and completing a purchase, you consent to receive:
-
Transactional texts (order updates, delivery notices, abandoned cart reminders), and
-
Marketing texts (no more than 10 per month).
You can unsubscribe at any time by replying STOP. Standard messaging rates may apply.
DATA RETENTION
We retain your Order Information as long as necessary to fulfil our obligations or as required by law.
You may request deletion of your data by contacting info@sinkswimwear.com, subject to legal and accounting requirements.
CHANGES TO THIS POLICY
We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements.
The latest version will always be available on this page, with the updated date listed below.
MINORS
Our Site is not intended for individuals under the age of 14.
CONTACT US
For questions, complaints, or data-related requests, please contact:
📧 info@sinkswimwear.com
📍 Sink Swimwear Limited, 4 The Mews, Charlton Place, Manchester, United Kingdom